CAMPAIGN CASE STUDY — AUTOMOTIVE
How Go Richmond Kia Turned Social Media Into Consistent Inbound Buyers
A done-for-you content, funnel, and automation campaign designed to generate qualified leads without manual follow-up.
Client: Go Richmond Kia
Package: Single Sales Person Campaign
Market: British Columbia, Alberta
Target Audience: Finance Leads (English + Spanish)
Platform(s): Instagram, Facebook
Campaign Duration: 4 weeks
Total Leads Generated: 370+
Cost Per Lead: $10.7 CAD
Engagement Rate: 38.4%
Conversations Passed Qualification: 150+
Appointments Booked: 18
Struggling with this outcome?
Inconsistent inbound leads from social media?
Heavy reliance on paid lead vendors?
Low-quality inquiries requiring manual filtering?
No follow-up system for non-ready buyers?
Don't worry, we can help!
The Campaign Strategy
Content Engine
- Short-form vertical video
- Trust-based messaging (education > hype)
- Multilingual content to expand reach
Lead Capture Funnel
- Platform-native forms + DM flows
- Friction-reduced entry points
- Qualification baked in
Automation & Routing
- AI-driven warm-up messages
- Buyer intent segmentation
- Handoff only when leads are sales-ready
Ready to get started?
Campaign Results
Reach growth
Engagement over time
Qualified Lead volume by week
“This campaign changed how we handle inbound leads.”
Why This Campaign Worked
Built for buyer intent, not vanity metrics
Systemized follow-up instead of manual chasing
Content designed for trust, not ads fatigue
TESTIMONIAL
What Edward Say's
"They always come in with a clear plan, execute efficiently, and deliver on time."
"Working with Sentinel Hill Media is seamless. They always come in with a clear plan, execute efficiently, and deliver on time. Production is never delayed, and the quality of work is consistently top-tier and professional."
- Edward Oviero, Finance Manager
Go Richmond Kia
Who's This Perfect For
A dealership wanting predictable inbound leads
car sales individual's wanting to reach new KPI RECORDS
A GM looking to reduce cost per acquisition
A sales team tired of cold outreach
Car sales individuals's new to the industry
Car sales individuals's relying on leads from their dealership
READY TO GIVE US A TRY?
Get Started for Free Today!
Schedule a FREE phone call consultation with a member of our team!
STILL NOT SURE?
Frequently Asked Questions
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How long does setup take?
Once onboarding is complete, campaigns typically go live within 15-30 days. This includes content planning, funnel setup, automation configuration, and platform integration. No internal setup is required on your end. (Other then providing social media log-in details to our team)
Do you handle everything?
We handle everything end-to-end—strategy, content, funnels, automations, and routing. Your team’s only responsibility is to respond to warm, qualified leads once they are handed off.
What platforms does this work on?
This campaign is optimized for Instagram and Facebook and TikTok, where buyer intent and reach are highest for automotive. Platform mix is adjusted based on your market and target audience.
Is this exclusive to one dealership per area?
Yes. To protect performance and avoid internal competition, we limit campaigns to two dealerships or sales teams per defined market.
What does the sales team need to do?
Leads go through a multi-step warm-up process that filters casual browsers from serious buyers. Only leads that show clear buying intent are routed to your sales team, reducing time wasted on low-quality inquiries.
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